Six-year-old Tustin resident Max Wilford is calling for residents to join him in creating the world’s longest rainbow loom bracelet. The goal: to set a Guinness world record. Max, who was ...

It's the Rainbow Loom bangle. Much like a friendship bracelet, the colorful homemade bangles are woven from tiny rubber bands and a loom. Kids make the bracelets, trade them and give them away.

Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...