The board updated the logo as a welcome back to tourism after a "lost year" due to the COVID-19 pandemic. The logo was quietly unveiled June 16, just after California and Los Angeles County ...

Los Angeles has a new logo. Like me, you may have two reactions to this news. The first: I didn’t know L.A. had a logo. Followed closely by, Who needs a logo when you have Dodgers gear? But L.A ...

The previous logo [Image: courtesy Los Angeles Tourism]That was the problem with L.A. Tourism’s previous branding, a Dodgers-esque script that trademark lawyers deemed too generic to protect ...