In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

That’s the new name she selected for her proposed brand at the 11th hour, after she was forced to ditch the name “American Riviera Orchard” for her jams and other food and lifestyle products.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

From premium-quality jeans to more affordable options, read on for nine top denim brands that are sure to captivate your heart and leave you floating on cloud nine.

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

One of the Strip’s largest hotel-casino operators is rebranding an existing property as part of an expanding partnership with reality television personality and businesswoman Lisa Vanderpump.

LVP wrote on Instagram ... It's just a wonderful project for the Vanderpump brand.” She and Nick plan to transform the current space and lean into an “attainable luxury” vibe.

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

For those prioritizing sustainability, hardwood flooring is the greener choice, though some LVP brands are making strides in eco-friendliness. Choosing between hardwood and luxury vinyl plank depends ...

Can luxury vinyl plank (LVP) flooring work as exterior shed siding? This video explores the pros, cons, and durability of using LVP in an unconventional way to see if it’s a creative hack or a ...