If your daughter is begging for Lululemon and Athleta, show her this pair of leggings. Not only are they more affordable, but they’re incredibly durable and don’t pill (a mom win)! The pants are soft, ...

Some TikTok trends are silly and fun — like “holy airball!” — but others are downright concerning. Parents of teen and tween girls are sounding the alarm about a worrying new trend that ...

A magazine aimed at tween girls has apologised for offering adult-like tips on choosing bathing suits based on size and curves, unleashing a body-shaming backlash. Girls who are "curvy'' on top ...

Roslyn mom, Shari Fine, is the founder of tween fashion empire, KatieJNYC.

Designer Sherry Ma is creating clothing, community for female racing fans She's designed a community for herself and other women in motorsports, and in the process, found what she says she's meant ...

What happened to Justice? The tween fashion retailer shuttered it's stores in 2023, but the brand is suddently thriving at Walmart with new back-to-school styles.

Tween-favorite fashion brand Limited Too is making its comeback. The young girls fashion and accessories brand, which first launched in 1987 as the tween division of women’s label The Limited, is ...

Tween girls are begging their parents to buy them expensive skincare and makeup at Sephora, and adult customers are blaming influencer culture as a result ...