MLB announces its first major investment in women's sports with the launch of the Athletes Unlimited Softball League.

AUSL is Athletes Unlimited's fifth league since launching in 2020, when the organization launched an innovative single-site ...

“Major League Baseball’s investment in the AUSL represents an opportunity to support softball’s long-term growth and expand ...

The Athletes Unlimited Softball League will launch its inaugural season on June 7, and Major League Baseball is pitching in.

Major League Baseball (MLB) announced on May 29 that they have partnered and invested in Athletes Unlimited Softball League ...

This is something we’re really excited about,” MLB commissioner Rob Manfred told The. “We studied the space hard. We think it ...

MLB is making a strategic investment in a women's professional softball league as women's sports boom. Major League Baseball ...

Kim Ng grew up playing softball, was good enough to captain the University of Chicago softball team, then moved on with her ...

“During this extraordinarily exciting time for women’s sports, we want softball to thrive. MLB is committed to help build a sustainable and impactful league that drives fandom, serves the ...

The partnership with the Athletes Unlimited Softball League marks MLB's first major investment in women's professional sports. Manfred said the timing felt right for the investment. "We've been ...

It is Ng’s job to use the investment from MLB and increased fan interest in women’s sports to grow the league even further. The AUSL operates four teams, which will travel around the country ...