Fusing an icon in pop culture and fashion, Uniqlo has teamed up with SpongeBob SquarePants and Cactus Plant Flea Market to launch a capsule collection under its UT line. The collaboration ...

With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone ... an integrated masterbrand campaign that celebrates athletes and consumers ...

This has inspired me to share a few tips on how to best bootstrap your go-to-market campaign. Now, before we share that, I wanted to call out the reasons why you should consider working with an ...

Many brands are diving head-first into multi-market programmatic digital-out-of-home (pDOOH) campaigns. Once touted as a future benefit upon the arrival of pDOOH, these activations – often ...

Klopp will become the face of trivago’s next global marketing campaign, highlighting a perfect synergy between his authentic, positive, and credible personality and trivago’s brand values.

Still, they highlight the importance of balancing operational efficiency and market-specific customization to achieve optimal campaign performance across all territories. While language bundling ...

While “The Monkey” has gone the route of a more standard marketing campaign thus far, “Longlegs” leaned into the “organic” marketing approach with limited traditional media buys.

The Love Your Local Market (LYLM) campaign began on Friday and lasts until May 31, with hundreds of markets across the country uniting to showcase the energy, creativity and entrepreneurship ...