The Kilts Center transforms the study and practice of marketing at Booth. We do this by facilitating academic research and providing programs that support students and alumni with careers in marketing ...

Booth also works at UVA to offer athletes “marketing, content creation and branding expertise” through a name, image and likeness collective named Cav Futures. “My main job at this point is ...

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...