Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

A Hampshire marketing agency has won a European Search Award for its work with an insurance company. MRS Digital, based in ...

David Brickley is something of a social marketing pioneer. In 2011, he founded STN Digital, a leading social-first digital ...

It is not an exact science, but it is getting better. The biggest questions companies have about their marketing campaigns entail what return on investment (ROI) they're getting for the money they ...