What do judges look for in a winning campaign? Discover key themes from past Skift IDEA Award winners across the industry.

Some campaigns captivated juries with their simplicity, while some others stood out for their clever use of technology ...

Machines will keep getting better—there is no slowing that train. They will handle writing, building, forecasting budgets, ...

Fortnite is refreshing its theme with a new Squid Game collaboration. For a limited time, players can purchase Squid Gam ...

Over the course of one month, we gathered more than 20 newsrooms to participate in a two-week revenue and fundraising ...

Creative agencies are increasingly turning to project management professionals to help navigate rising campaign challenges, a ...

Last week’s Cannes Lions International Festival of Creativity was a feast of brands, agencies, campaigns and futuregazing – fuelled by lashings of seaside rosé (oh, and existential dread about the ...

Brands can now instantly analyse, survey, and interact with consumer segments using AI-powered personas, real-time buyer ...

A great campaign starts with more than just a good product--it starts with worldbuilding. Moodboards help you define that world: the fonts your audience reads, the faces they trust, the lighting that ...

He’s a democratic socialist, an immigrant and a Muslim — and those traits helped carry him to a resounding New York mayoral primary win. | Opinion ...