Disney announces its first new theme park in 16 years, set to open in Abu Dhabi on Yas Island. This unique park will combine ...

What do judges look for in a winning campaign? Discover key themes from past Skift IDEA Award winners across the industry.

ReRoll Tavern, a North Kansas City bar built around tabletop gaming, role-playing campaigns and fan culture, will close its doors June 30. Its sister venue, Vignettes, a pop-up cocktail bar featuring ...

But pulling off a successful influencer marketing campaign takes more than just sending a free sample and crossing your fingers. You need strategy, creativity, and alignment.

Voters benefit when candidates are willing to defend their ideas in public and engage with the press. This election is proving that competitive campaigns don’t have to devolve into spectacle.

Not all campaigns need to be long-term; shorter stories can be just as satisfying for players. War, pirate adventures, and post-apocalyptic settings are effective story concepts for long campaigns ...

How Can You Maximize Your Early Summer Campaigns? Now that you have early summer campaign ideas, you need to make sure they make a splash. It's all about execution and making each interaction count.

Actionable Steps for Big-Picture Thinking in Content Marketing To turn ideas into impactful campaigns, follow these steps: 1. Define the Core Problem Your Content Solves ...

It's also anticipated that some campaigns will take a simpler route, utilising traditional media to create relatable and insightful messages that resonate deeply with audiences. The real challenge ...

These campaigns are masterclasses in combining nostalgia with contemporary relevance. By revisiting memorable characters and scenes, brands not only cater to the internet’s love for nostalgia ...

But some of the themes Vice President Kamala Harris and former President Donald Trump have emphasized heading into Tuesday’s election are being echoed in campaigns throughout Illinois’ down ...