Smart glasses with augmented reality functions look more natural than VR goggles, but today they are heavily reliant on a ...

Factors that affect the rate of innovation diffusion include the mix ... influencer marketing. It can also be applied to fields such as public health, criminal justice, and communications.

But they typically have different objectives and roles in the marketing ... communications that are not strictly advertising (paid and non-personal) are characterized as promotions. But this ...

In the second part of our Industry Insights roundtable on remote production, broadcast technology leaders ... Read More ...

It’s easy to spotlight bold ideas or big wins when evaluating a marketing and communications leader. However, the attributes that make someone truly effective in a comms leadership role are ...

The reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they ...

Direct marketing is a form of advertising that consists of any promotion that relies on direct communication or distribution to individual consumers rather than through a third party, such as mass ...

has joined One Asia Communications (OAC), a regional alliance of independent, owner-led public relations and marketing firms across Asia. The move designates The Mavericks as the exclusive India ...

The success of product marketing ... the "product mix". A company may have a strong product mix in several categories, and a comparable product range within those categories. The Definition ...

Assuming you have a choice of internet providers, which one should you pick for the best reliability, speed, and overall ...

Here are three ways to leverage AI to ensure “the answer economy” is an integral part of your marketing strategy ... actionable insights. Forbes Communications Council is an invitation ...

Scene MMA has two primary objectives: first, to increase the frequency and detail of marketing mix model outputs that provide detailed, actionable campaign measurement; and second, to automate ...