Here, we spotlight Gina Sansivero, VP, Marketing & Corporate Communications at AtlasIED. She entered the AV industry by chance, joining a start-up that sparked her connection to the field. She views ...

Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always ...

Sai Harish Pasupuleti Monin India has appointed Sai Harish as head of marketing and communications. Sai Harish Pasupuleti, a marketing strategist, has been instrumental in shaping brand narratives ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Editor’s Note: CM sister pub PRNEWS annually assembles a list of the most innovative PR, marketing and communications firms in the business. This year’s list expanded to include more of the small but ...

At AI Deciphered, PRWeek, Campaign U.S. and MM+M’s inaugural conference last week, hundreds of marketing and communications professionals shared their discoveries and discussed the potential of AI to ...

Global communications firm WE Communications (WE) has appointed Nichole Provatas (pictured above) as its new executive vice president, international head of integrated marketing. This new role is ...

Nigeria’s total marketing and communication spending reached N605.2 billion in 2023, says a new report commissioned by the Advertising Regulatory Council of Nigeria (ARCON). Carried out by PWC ...

Official social media accounts are those that University Marketing and Communications authorizes to represent Case Western Reserve through social media. Anyone managing or contributing to an official ...

Search Engine Land » PPC » Exploring Meridian, Google’s new open-source marketing mix model Share Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly ...

In the ever-evolving landscape of pharmaceutical marketing, establishing trust and credibility is paramount, especially while targeting healthcare professionals (HCPs). Responsible and transparent ...