Marketing and communications teams are so much more ... impact is not just good sense—it’s a game changer for any business looking to thrive. Forbes Communications Council is an invitation ...

Communications draws from diverse fields, including marketing, public relations, journalism and business. Careers in communications span multiple sectors, including roles like public relations ...

When CMOs dismiss PR as just media relations, they're about a decade behind reality—creating massive vulnerability for their ...

By Martin Booth, below, founder, LeBooMedia Congratulations to Maro Itoje, who was recently named as captain of the British ...

Product refers to an item or items the business plans to offer to customers ... Promotion, the fourth P, is the integrated marketing communications campaign. Promotion includes a variety of ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Using techniques you’ll learn in the marketing and communications minor! UW’s minor in marketing and communications is the perfect addition to any business, communication or journalism degree. In this ...

And LDC's digital transformation business CTI Digital ... which comprises several media and communications agencies. It simultaneously acquired influencer marketing agency Pixly to join the ...

Mucha previously served 19 years as Disney's chief communications officer. Jhaveri previously held chief-marketing-officer ... it seeks to keep the company's business objectives front and center ...