This article was published on February 16, 2015. Voice; Marketing the TNW way #1: Heat maps February 16, 2015 - 1:33 pm ...

Coca-Cola is unveiling its first consistent, global ad platform for its $20bn Sprite brand. ‘Heat Happens’ will roll out across 200 markets, along with a new Sprite logo and visual identity.

Brendon Haggerty with the Multnomah County Health Department shows a new heat map of Portland on Wednesday. “In areas where we see warmer spots, we can target those for tree planting for example ...