Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

This is why teams should use marketing project management software to help plan, organize, manage and launch social media, print, ad and video campaigns. To help SMBs pick the best marketing ...

The connected fitness company also created the role of chief technology officer to focus on AI.

Top wealth management firms have tended to be more conservative with their digital marketing than firms in other industries. However, as their existing customer base and target audience relies ...

With a wide range of course units to choose from, you really can shape your own degree. BSc Management (Marketing) with Industrial/Professional Experience will suit you if you are interested in ...

Ernst & Young wants a bigger slice of companies’ sales and marketing budgets. The accounting and consulting firm on Tuesday announced the formation of EY Studio+, a new business unit that will ...

The gap between scientific data and commercial marketing is wide enough to demand a sober, data-driven look at what we know — and what we don’t — about the moon’s most hyped commodity.

Please use the STEM Link below to view all STEM courses. Dual Primary Concentration Requirements: Marketing students who wish to have a dual Primary Concentration with Pharmaceutical Management, ...

Our undergraduate management majors take a rigorous foundation of courses to foster innovative ideas and efficiently work in a variety of organizational structures. We emphasize management as a ...

The report was based on data from a survey of 500 sales and marketing leaders. Some 43% of respondents say they are mostly aligned with their counterparts, 24% say they are completely aligned, and 22% ...

Thus, useful marketing information systems traffic in useful information -- the kind of information that drives enhanced sales performance. Example of a Supply Chain Management System of a Company.

JioBlackRock Asset Management Private Limited, a 50:50 joint venture between Jio Financial Services Limited (JFSL) and BlackRock, on May 27 said it has received regulatory approval from the ...