Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

IIM Calcutta, in partnership with Emeritus, has introduced a new executive education programme aimed at equipping marketing ...

AI automation can benefit both marketing and project management. Although their context may be different, the underlying principles are the same. With AI in both these fields, companies can be ...

Project management software has become an essential tool for marketing teams, as it helps to streamline workflows, improve communication, and enhance collaboration. With so many options available ...

Our MSc International Marketing and Management course is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international marketing and ...

Social media marketing tools When you're using multiple social media platforms to engage customers, reach new audiences and generate brand awareness, digital tools can make the management of your ...

Marketing strategy has been identified by marketers as the skill most undervalued by businesses, according to Marketing Week’s 2023 Career and Salary Survey, with 51.5% of the more than 3,000 ...

But does investing in influencers really pay off? Fine F. Leung is Assistant Professor in Marketing at the Department of Management and Marketing, Hong Kong Polytechnic University. Her research ...

NEW YORK--(BUSINESS WIRE)--J.P. Morgan announced today that Paul Halpern has joined as Chief Marketing Officer for U.S. Wealth Management, one of the firm’s top areas of focus for customer growth.