Marketing is the management process through which goods and services move ... The Marketing major provides students the opportunity to develop skills that enable them to function in different ...

However, doing so requires a fundamental shift in mindset — from viewing marketing as a cost management function (CPL, CPA, etc.) to seeing it as a core component of business growth. The current ...

Environmental factors affecting international trade, such as culture and business customs, political factors and constraints, economic development and legal differences, are integrated with the ...