Expanding reach across channels drives awareness with a broader range of customers. Without a diverse mix of marketing channels, you limit brand exposure. Consumers these days use a variety of ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

In the video below, Brianna Juneau reports on a a new restaurant called Asian Mix, which opened several days ago in Holiday Village Mall in Great Falls. Asian Mix restaurant opens in Great Falls ...

A British tourist has been "expelled" from Norway in the latest in a string of bizarre border control mix-ups over passport rules. The Scandinavian country is deporting British travellers despite them ...

What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Simple Statements that relate to you. Unique Be yourself ...

With Nielsen’s Marketing Mix Modeling solution, TikTok explored the full funnel impact of its advertising campaigns across the lower funnel (sales), middle funnel (purchase intent) and upper funnel ...

When you market your products or services to different countries or regions, you need to consider how to adapt your marketing mix to the local preferences, needs, and expectations of your target ...