Their passion for literature is evident in how they discuss their inventory, often sharing stories about particularly ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

A flagship capability of the Measured platform, the Media Plan Optimizer is powered by Measured's proprietary triangulated measurement system, which combines incrementality testing, Media Mix Modeling ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Cannes Lions 2025: The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI is not just optimizing what we say; it is ...

THE WEEK’S MOST POPULAR SONGS RANKED BY RADIO AIRPLAY DETECTIONS ON DANCE-FORMATTED STATIONS AND MIX SHOW PLAYS ON MAINSTREAM TOP 40 AND SELECT RHYTHMIC STATIONS THAT HAVE SUBMITTED HOURS OF MIX ...

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B buyers.

A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro.

Influencer Marketing Buyer's Guide Download our Influencer Marketing Buyer’s Guide to learn about the best companies on the market to hire. The guide covers what influencer marketing is, why it’s ...

A New Framework for Going Viral Sales and marketing Digital Article David Dubois This research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential.

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...