As one of Australia’s leading wellbeing brands and largest day spa network, endota has 110 locations across Australia, New ...

Daman Bali, Head of Brand Marketing at Zivame, shares insights on how its award-winning campaign Museum of Boobs has opened up a powerful space for ongoing conversations around shape-fit awareness.

The higher and ordinary Leaving Certificate business papers were "nice", while the Junior Certificate German paper was an "approachable exam", according to teachers. Commenting, Studyclix subject ...

Their passion for literature is evident in how they discuss their inventory, often sharing stories about particularly ...

In the heart of Charleston, where cobblestone streets whisper tales of Southern history, an unassuming culinary treasure awaits with a neon-blue sign that promises nacho nirvana.

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

You also need to think about the pricing of the new product, where you will sell that new product, and how you will help ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025. The award recognises the agency’s expertise, innovation, and commitment to ...

When Google announced Meridian, a fully open-source MMM framework, it did more than release a shiny tool. It threw down a challenge: prove you can measure smarter in a privacy-durable world without ...

A flagship capability of the Measured platform, the Media Plan Optimizer is powered by Measured's proprietary triangulated measurement system, which combines incrementality testing, Media Mix Modeling ...