A marketing plan is an operational document that shows how an organization is planning to use advertising and outreach to target a specific market. ... It should cover the goals, missions, ...

For this reason, your annual marketing plan meeting is one the most important meetings you’ll schedule for the year. They should always incorporate both a supposed budget, reliable metrics and ...

In one page or less, list your company’s marketing goals for thecoming year. The key is to make your goals realistic and measurableso that you can easily evaluate your performance.

Getty Images. If you are planning to open your own small business, the first step is to develop a business plan. The next step is to develop a marketing plan, as all business plans should be ...