Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career ... I have heard ‘strategy’ deputising as a synonym for ‘objectives’, and seen it deployed in PowerPoint presentations to beef up ...

The challenges and opportunities in each of these scenarios are different. Is it time to bump marketing spend in other markets, or to dial up the messaging around your brand’s homegrown heritage?

A marketing strategy is more than a document ... are free to use and compatible with either Google Sheets and Excel or PowerPoint and Google Slides. If you’re launching something new, this ...

A digital marketing strategy usually encompasses multiple channels, like a website, social media, email, digital advertising, and online search. Digital marketing can help businesses increase ...

Penetration pricing and price skimming are marketing strategies commonly implemented when companies launch new products or services. Both approaches have worked for businesses, but you have to ...

Search Engine Land » SEO » Digital marketing primer: Understanding strategies and measuring success Share Today, every business invests in digital marketing. Whether small or large, businesses ...

Universities need to find inventive ways to interact with and attract prospective students using a combination of personalised communication strategies, innovative engagement initiatives and digital ...

Having a defined marketing strategy is associated with more positive business outcomes, the study found, yet only 28% of advisors have one in place. Read: In scramble to comply with SEC marketing ...