Marriott’s most suave hotel brand is opening its doors to guests this summer in Florence. The city’s brand-new W hotel is taking bookings for stays from July 1, 2025 .

FLORENCE, Ala. (WAFF) - Marriott Shoals Hotel and Spa is getting a gigantic upgrade in the form of a $25 million renovation. Shoals Chamber President Caitlin Burns said the project will reflect ...

The best hotels in Florence make it easy for visitors to take in the city’s historic architecture, acclaimed restaurants and world-renowned museums and galleries. From climbing the Duomo to ...