“The death of the guitar, to paraphrase Mark Twain, is greatly exaggerated,” says Fender’s chief executive, Andy Mooney. He says that the company has a strategy designed to reach millennials.

We see plenty of signature guitar models here at Guitar World, but none of them are quite like Martin’s 000JR-10E Shawn ...

Eric Clapton’s 1992 set for MTV Unplugged was one of the all-time great moments in acoustic guitar. Rearranging his most-famous tracks, performing them on a pre-war Martin guitar, Clapton’s session ...

Guitars and Ukes in the Classroom (GITC) has once again been awarded a grant from The Martin Guitar Charitable Foundation. The grant of $10,000, received in December 2024, will go toward Southern ...

NAZARETH, Pa. -- C.F. Martin & Co. has chosen a musician with an MBA degree and a background in consumer products as head of its string business. Brian Hall has worked with General Mills, Steinway ...

After having a life-changing experience with the Outward Bound program, Chris Martin from C.F. Martin & Co. used it to change the company.

Chris Martin, executive chairman of Martin Guitar and a sixth generation member of his family to run the 190-year-old company, said he still remembers the first time he heard about the NAMM Show.

From Kurt Cobain to Paul McCartney, the acoustic guitar is essential to the music experience. Let's rank the 12 biggest acoustic guitar brands out there.

Slow Work in a Fast-Paced Labor Market Maker of Martin guitars once offered the best job in town. In the shifting economy, the Pennsylvania guitar maker now has to compete for workers.