Once a niche wellness drink, matcha is now a revenue-driving staple in India’s café scene. From sourcing strategy to product ...

Matcha transcends tea, shaping India's aesthetic economy as a symbol of wellness and style. From cafes to skincare, it's a ...

Green tea fans, this one's for you. Although both are staples in a tea collection, what exactly is the difference between ...

According to the Cleveland Clinic, matcha has more caffeine than green or black teas and coffee..sanya malhotra, matcha, ...

Young people are obsessed with the private equity-backed chain, which has been doubling down on sugary green tea.

If you express your dislike, an influencer will spawn on your shoulder, talking about how you just have not had ‘good’ matcha ...

As thirst for the vivid green drink reaches an all-time high, Kate Ng looks at the origins of the tea leaf and how the ...

Malhotra's consumer-first venture, called Bree, will initially launch two variants — a ceremonial blend and an everyday ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, ...

Matcha green tea is extending its fan base beyond Japan. An ambitious producer in the country's southwest is making a pitch ...