While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

With a massive celebration full of culture, technology and emotion, the Ecuadorian capital has officially presented its new ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, has joined forces with Pine Services Group, a premier holding company dedicated to preserving the legacy and accelerating the ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The new look, created by design agency Mrs&Mr, is an ode to the nostalgic sweet bread of our childhoods. King’s Hawaiian—the maker of the sweet, buttery rolls that were a staple in many American ...

These strategic alliances reinforce Logo Brands' commitment to providing top-quality, collegiate-branded products that enhance the fan experience and support school spirit nationwide.

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and learn the secrets they reveal.

BTS member Jungkook's brand logo has been registered in eight countries, including the United States, Europe, and Japan, marking a significant milesto ...