The Diwali doll also sports golden bangles and earrings. Target and Walmart also carried the doll in stores at select locations and online, according to Mattel, along with Amazon.

The $40 doll sports a “Moonlight Bloom set with a choli top, floral Koti vest and lehenga skirt adorned with dahlias, jasmine and Indian lotus — symbols of strength and beauty,” Mattel said.

Mattel is launching its first Diwali Barbie doll designed by Indian fashion designer Anita Dongre in celebration of the Festival of Lights.

Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to promoting celebrations of heritage.” The doll, unveiled Friday, is a ...