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Aston Martin signing dream driver Max Verstappen is a ‘pipe dream’, says Adrian Newey
Aston Martin signing dream driver Max Verstappen is a ‘pipe dream’, says Adrian Newey - Newey is in the paddock in Monaco ...
Nope, your logo didn't fail because 'people don't like change' – it's because it's not as good as these
It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...
Are Old Shows Like ‘Sex and the City’ Better at Keeping Streaming Subs Than New Hits? | Chart
Prophecy” topped the charts in the fourth quarter of 2024, but it's long-running IPs like “Sex and the City” that anchor ...
HBO Max rebrand reveals a marketing playbook for disruptive strategy
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...
The Last Of Us Show Made A Major Change From The Game This Week, And Neil Druckmann Explains Why
Series director Neil Druckmann says keeping Joel and Ellie’s last conversation at the end of the story “wouldn’t work” this ...
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Apple is definitely gearing up for an iPhone Ultra
The Ultra suffix is a relatively new addition to Apple’s lexicon but is becoming increasingly common. For years, there have been rumors and reports about Apple preparing to launch an iPhone Ultra, ...
John Oliver Sasses Warner Bros Exec for Expecting a ‘Hot Take’ About HBO Max Rebrand: ‘I’m Not Going to Do It if You WANT It’ | Video
John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the host.
Watch John Oliver mercilessly rip the HBO Max rebrand by comparing it to Trump’s ‘Gulf of America’
Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” John Oliver snarked Sunday night ...