It's not us, it's you. But while these rare catastrophes grab the headlines, most brands update their identities with barely ...

Prophecy” topped the charts in the fourth quarter of 2024, but it's long-running IPs like “Sex and the City” that anchor ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

The Ultra suffix is a relatively new addition to Apple’s lexicon but is becoming increasingly common. For years, there have been rumors and reports about Apple preparing to launch an iPhone Ultra, ...

Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...