Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

HBO head Casey Bloys says that this rebrand “better represents” what the service offers. This is a move that we saw coming.

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.