A strong CMO knows it’s crucial to build a relationship with the organization’s CFO and CEO. WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, ...

Squishmallows have returned to McDonald’s Happy Meals, and the internet is buzzing with excitement. With 12 plushie characters to collect, including an all-new intergalactic axolotl named Halley, this ...

Brands like Kraft Heinz and McDonald's are scrambling to avoid anti-American sentiment abroad and skirt tariff-induced ...

For Anisha Sharma, one of the unexpected perks of owning four McDonald’s branches is one-upping her sister, who owns three.

Eugene Lee, who was with McDonald's as International Chief ... CHAGEE as Vice President, Chief Marketing Officer for APAC and partner closely with global leadership to accelerate the brand ...

Creo Global's Jaimesha Patel dissects the powerful impact of women marketers across tech, finance, fashion, beauty, among ...

In a win for marketers, the UK government has confirmed brand advertising will be legally exempt from its looming junk food advertising ban. Here’s everything you need to know about the legislation.

Our global comp sales in the first ... In quarter one, we also launched a national marketing campaign celebrating 50 years of breakfast at McDonald's with a national Egg McMuffin Day and expanding ...

McDonald's formulated a special menu for our no onion and no garlic restaurants, consisting of menu items such as McAloo ...

So, after a successful global run, McDonald’s is finally bringing its Squishmallows partnership back to the Golden Arches for ...