A strong CMO knows it’s crucial to build a relationship with the organization’s CFO and CEO. WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, ...

Ronald McDonald’s journey from a local TV personality to a global marketing phenomenon is a testament to the power of effective branding and character development. The lovable clown has not only ...

McDonald's Corporation (NYSE:MCD) slipped in early trading on Tuesday after posting its Q3 earnings report. Global comparable ... Effective value and marketing campaigns featuring the core menu ...

McDonald’s global sales also dropped by 1% during the ... including a McValue menu that launched in January. The marketing tactic included an extension of the popular $5 Meal Deal and a new ...

the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...

McDonald's has suffered its biggest drop in US sales since the height of Covid, a fall that it said was driven by people's ...

McDonald's feeds and fosters communities in more than 100 countries worldwide. McDonald’s is the world’s leading global foodservice retailer with over 38,000 locations in over 100 countries. We feed ...

McDonald's posted a surprise drop in first-quarter global comparable sales on Thursday, as demand from cash-strapped diners in the U.S. and Europe faltered on uncertainty sparked by chaotic tariffs.