As artificial intelligence (AI) reshapes Africa’s financial services landscape, South African fintech ProfitShare Partners ...

JamPrime has launched a unified growth model that integrates PR, social media, and SEO to drive measurable business success for brands. The approach focuses on tangible outcomes rather than just media ...

Launch dates don’t build customer loyalty—outcomes do. Here's why CX leaders are shifting from velocity to impact.

As world leaders returned from the once-a-decade International Conference on Financing for Development in Seville, they ...

Value-driven AI is now a strategic imperative, central to modern security toolkits. With disciplined governance and clear ...

When your reporting focuses on impressions instead of revenue, when your campaigns prioritise virality over lead quality, ...

Jason Fairchild of TVScientific reveals how outcome-based strategies are revolutionizing TV advertising, making it as ...

AI in e-commerce has outgrown its novelty phase. It’s no longer about testing chatbots or tweaking search bars. At scale, AI ...

Cyara, the global leader in AI-led customer experience (CX) assurance, today announced the general availability of its next-generation platform, a unified solution that empowers enterprises to scale ...

The Ministry of Health and Prevention (MoHAP) has won the Government Accelerators Award for the National Programme for ...

When agencies adopt pricing models that reward productivity, they undermine and penalize the kind of creativity that leads to innovation.