Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in.

PR pros are navigating a media landscape being transformed by AI, shrinking newsrooms and shifting audience trust—these ...

According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without ...

During its presentation last year, Netflix announced plans to build its own bespoke ad tech platform to solve advertiser ...

Project Esther is the Heritage Foundation's proposal to rapidly dismantle the pro-Palestinian movement in the United States, along with its support at schools and universities, at progressive ...

At 26, Nantz was hosting college football, and before long, he was covering nearly every other sport as well. He went on to ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

The English Premier League (EPL) has grown beyond being merely a domestic soccer competition in the UK to become a truly ...

In the first of this two-part Industry Insights roundtable, broadcast vendors weigh in on how sustainability is showing up ...

StarHub is in the midst of a media agency pitch and MARKETING-INTERACTIVE understands that the length of the appointment is approximately two years. The incumbent on the account is WPP Media’s ...

Lululemon has appointed GroupM to handle the media buying and planning for the brand's digital and brand remit, following a competitive pitch earlier this year, MARKETING-INTERACTIVE understands.