News

A seemingly endless supply of digital outlets, newsletters, podcasts and social media accounts are competing for a limited ...
Podcasts, which are increasingly more popular as videos, are taking the stage at media companies’ annual pitch to advertisers ...
Media companies begin showing off their new TV lineups this week to advertisers anxious about trade wars and an uncertain ...
PR pros are navigating a media landscape being transformed by AI, shrinking newsrooms and shifting audience trust—these ...
RHB has appointed IPG Mediabrands' bespoke unit Azure as its new media partner for its Malaysian market, following the conclusion of a single-round pitch in March 2025. The partnership officially ...
The move sees the independent take over media buying for major brands including Dodo & iPrimus following a contested competitive pitch process. “We were incredibly impressed with the offering ...
The Cubs mascot, who must be a much easier grader than Charania, was far more excited by the pitch but perhaps that's just an example of a ... of sports and media. He was formerly the editor ...
Bank of China (Hong Kong) (BOCHK) has appointed IPG Mediabrands Hong Kong as its media agency of record, following a competitive pitch earlier this year, MARKETING-INTERACTIVE understands.
McDonald’s India has put its media mandate for the South and West regions up for pitch, sources confirmed to exchange4media. Invites have been sent out to select agencies. According to sources ...
Muthoot Finance Ltd has rolled out a media agency of record (AOR) pitch for its traditional media mandate. The Delhi-based marketing head office has invited six to seven top media agencies to ...