The International Spa Association reports in its new Consumer Snapshot that 49 percent of spa customers are men, up from 29 percent in 2005. Guys are heading to spas alone, with a partner and even ...

Garrett Mersberger, the association’s board chairman, broke down a few highlights for The Associated Press: “We’re seeing a lot more men going to spas,” Mersberger said. “It used to ...

Wellness is becoming routine for men, while spa visits are becoming a dude thing. “We’re seeing a lot more men going to spas,” said Garrett Mersberger, board chairman of the International ...

Health clubs and spas know guys who spend their free time in big box gyms and small CrossFit boxes also want to treat themselves. There are facilities dedicated to men offering treatments ...