NAs are the next big arms race in beermaking. With two new offerings out in the world, a brewing giant could be positioned to ...

Inspired by the enduring spirit of basketball greatness, Michelob ULTRA's championship bottles are a cornerstone of the NBA Championship locker room celebration. For the 2025 bottle designs ...

Modeled after European-style pilsners and marketed as a beer for connoisseurs, Michelob Original Lager was first brewed in 1896 in St. Louis, Missouri. Michelob was not widely distributed until ...

Michelob Ultra’s Shade Tracker takes the guesswork out of route planning. With just a few inputs including starting point, desired distance, and target pace, the app generates a custom shaded ...

Coors Light, from Molson Coors Beverage Company, takes the coveted spot from Michelob Ultra the prior year. The light American lager ... It is considered the original light beer.

The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's Superior Access – in collaboration with the Atlanta Hawks ST. LOUIS ...

Michelob's light lager brand. Spoiler: Over the course of the 60-second spot, cutthroat combatants Dafoe and O'Hara mop the pickleball court with the lot of them, including NFL Hall of Famer Randy ...

There is a new champion of tap beer, and it is still within the Anheuser-Busch InBev family. Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the ...

Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its share of US draft lines, marking an end to several decades of dominance. That’s according to data from ...

zzubreebym - Release of St. Louis Lager: Anheuser-Busch’s original flagship beer, first launched in the 1860s, is available again as a draft-only limited-time offering for the local St. Louis ...

AB InBev declined to comment when approached by The Grocer. A UK launch for Michelob Ultra Zero would not come as a surprise, however, with the zero-alcohol, low-calorie lager having been unveiled by ...