In a viral TikTok video, a millennial woman has made a bold prediction: "Gen Z is going to be the last generation that has ...

Marilyn McKenna referenced "The Fourth Turning" theory, saying, "Boomers have mistaken staying relevant for staying in ...

Darrell Hester, 30, sparked a lively discussion online about the reasons why club culture has declined among Gen Z.

By embracing essentialism and maximizing emotional ROI, brands can become indispensable to consumers. By fostering lasting ...

Millennials have been through a lot. Many of the generation were young adults when the Great Recession began, and to this day, they struggle ... lipstick index — the theory that small “treat ...

American Express’ “ 2025 Global Travel Trends Report ” unveiled four major consumer travel trends. These trends are ...

A survey conducted by YouGov on behalf of iced tea brand Halfday revealed that 58% of US millennials do not take a day off without ... stock.adobe.com To add to this theory, a survey by ...

Each sequence is cleverly planned and staged, but timing is everything, and the rhythm and cadence of the edit is perfectly ...

Baby Boomers' spending power shapes sectors like retail and healthcare. Costco's (COST) consistent dividend growth and share ...

especially among millennials and Gen Z, where it's being adopted not only for its beauty, but for its symbolic meaning. Known as the "green nail theory," the trend implies that wearing green nails ...