In a recent interview with Dezeen, Saville called the 2023 rebrand "totally and utterly irresponsible". But it isn't because ...

MINI was one of the first car brands to switch its logo to a flat design, which it unveiled in June 2015. The new, minimal logo is a 2D, monochrome version of the double-winged symbol from the 1980s.

Simpler logos are more memorable and render better on all sorts of platforms. However, some still believe in the touch-and-feel of a 3D emblem.

Consultancy POST has redesigned the branding for men’s clothing brand Farah, with the aim of making it more minimal and “reductionist”. The new visual identity has dropped the word “Vintage” from the ...

London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon.

8. Keep It Minimal. Logos and brand names should both be recognizable and simplistic. When coming up with a brand name, first consider using the name of the founder(s) or putting a playful spin on it.

Image used for representative purpose Only halfway into 2023 and there have been plenty of logo rebrands — Nokia, Pepsi, Baskin Robbins, LG, SEBI, Yes Bank and Meesho. Some brands chose to dip ...

Minimal is the new maximal: How brands are embracing less-is-more packaging Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned ...

Consultancy POST has redesigned the branding for men’s clothing brand Farah, with the aim of making it more minimal and “reductionist”. The new visual identity has dropped the word “Vintage” from the ...