A nod to its founding date of 1948, when it was created as a mixer in the Tennessee Smoky Mountains, was also added to the logo. Hardcore Dew fans might recognize the new logo slightly resembles ...

On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look will be the first logo update since 2009 and will be used for ...

each can and bottle across the various flavors of Mountain Dew will have a larger "Mountain Dew" logo, with the word "Mountain" spelled out. Instead of the can's current colorful splash of ...