"Ice cream has become more popular - more stores are doing it. Everybody is getting into the business a little bit." Mister Softee trucks have been around since 1954, when two brothers, James and ...

“Ice cream has become more popular — more stores are doing it. Everybody is getting into the business a little bit.” Mister Softee trucks have been around since 1954, when two ...

Richard Harbus for The New York Post The emergence of Mister Softee’s ice cream trucks is New York City’s sign that spring has sprung and warm days are ahead. Luckily for ice cream lovers ...

Stream Los Angeles News for free, 24/7, wherever you are. The Mister Softee app allows people to track their local ice cream trucks. Once you add your zip code, the app will share with you where ...

The bell of an ice cream truck used to signify when an ice cream truck was coming near you. Now, there’s an app for that. The Mister Softee app allows people to track their favorite ice cream ...

The storied soft-serve ice cream company, whose tinkling trucks can draw throngs of kids, faces challenges from surging competition, rising costs, global warming, and shameless impostors.

the Mister Softee ice cream truck. The line was already six people deep. Mister Softee ice cream employee Juan Medina shows off a vanilla ice cream cone while stopping in Pacheco, Calif., ...

Mister Softee, which is now the largest franchiser of soft ice cream trucks in the U.S., began sales in 1956, according to the company site. The company has more than 625 trucks and over 350 ...

But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because there's an app to help with that. The Mister Softee app allows people to track ...