By Saturday, a meme was born. On “TV Off,” featuring Lefty Gunplay, Lamar yells “MUSTARD” — or as it’s transcribed by someone on Genius, “MUSTAAAAAAAAAAAAAAAARD.” Is it a reference ...

The Kendrick Lamar Mustard meme pairs lyrics from “TV Off”—a track off the rapper’s 2024 album GNX—where he screams “mustard,” for over five seconds enthusiastically and intensely ...

The internet has since held “Mustard!” at the tip of its tongue, turning the song snippet into a full-fledged meme. Mustard himself said that the album release was a surprise to him ...

Lamar's "MUSTARD!" exclamation turned into a very fast meme for the internet, as it's just such an irresistible moment on a great album. Here are some of the best "MUSTARD!" memes we've seen ...

Kendrick Lamar made an instant meme when he screamed DJ Mustard's name in "TV Off." The GNX highlight is split into two distinct parts, with a beat switch arriving just before the 2-minute mark.