NASCAR’s first international Cup Series race of the modern era is all about attracting new fans in a new market.

For the first time in the illustrious 77-year history of the NASCAR Cup Series, the crown jewel of American stock car racing is revving up for its debut race in Mexico. The move to go south of the border is part of NASCAR’s ongoing effort to grow the sport by catering to international fans and would-be talent with races on their turf.