NASCAR Cup Series star Kyle Larson was uninjured in a violent crash during a World of Outlaws sprint car race at Plymouth ...

Veteran team owner Rick Hendrick must've had a heart-in-his-mouth moment after witnessing the crash Kyle Larson endured at ...

Remember Jeff Gordon’s rainbow DuPont-sponsored car? The post Fans Confirm Moving On From Chase Elliott as Kyle Larson Beats ...

Kyle Larson is the driver who tops the chart for the most sales of his personal merchandise, Sport Business Journal report.

Chase Elliott has been the king of NASCAR merchandise for years. Fans couldn't get enough of his t-shirts, hats and ...

Chase Elliott’s long-standing reign as NASCAR’s Most Popular Driver, a title he’s claimed for seven consecutive years through ...

Traveling back and forth and city to city for races is nothing new for Larson, but on Sunday, he has the chance to create ...

Kyle Larson dethrones Chase Elliott as the top NASCAR merchandise seller, reflecting a shift in fan engagement and brand ...

For the second straight week, a Hendrick Motorsports driver led more than 240 laps in a NASCAR Cup race, but it’s the rivalry that’s developing between Kyle Larson and Denny Hamlin that took ...

One driver was set for more than 1,000 miles of racing action on Sunday. NASCAR Cup Series regular Kyle Larson attempted "The Double" for the second year in a row by racing in both the ...