To kick off the global campaign, New Balance athletes Cameron Brink of the Los Angeles Sparks and Eberechi Eze of Crystal ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...

Florida basketball made a big splash when it landed Princeton transfer point guard Xaivian Lee as the first piece to its new-look backcourt for 2025-26.. Since then, the 6-foot-4 Lee cashed in ...

With Nike Inc.'s fourth-quarter results due on Thursday, some analysts say the company's sluggish sales and stock price should reach the bottom soon - if not now, then in the months ahead - after ...

Ursuline's Jane Hickey moved to No. 3 all-time in NY in the girls local 800. She and 3 more athletes and a relay made All-American at track nationals.

The Dallas Mavericks bucked huge odds to get the first pick, with only a 1.8% chance of winning the draft lottery . They’ll ...

Running has never been more stylish, especially in Seoul, where a new generation of celebrity runners is turning everyday ...