Christmas used to be known as the unofficial start of the NBA season — the season actually starts two months earlier — with classic matchups. Wednesday featured the typical five NBA games ...

Christmas games have become a cherished tradition in the United States, especially when it comes to NBA basketball. This tradition dates back to the league’s second season in 1947. This year ...

Which is why Christmas Day felt like such a win for the NBA. “I love the NFL, I love the NFL, But Christmas is our day,” is how LeBron James summed it up. Christmas Day was five fascinating games ...

(Thearon W. Henderson/Getty Images) The NBA scored its most-watched Christmas Day game in five years, with tune-ins boosted by a dramatic showdown between the Los Angeles Lakers and the Golden ...

Baltimore Ravens quarterback Lamar Jackson scrambles against the Jacksonville Jaguars defense. (Photo credit: Shutterstock.com/April Visuals) The NBA is in big ...

The NFL adding two games to the Christmas day slate only made things more treacherous: football is king, and it was coming for the NBA’s marquee holiday. As the country turned its eyes to the ...

Per the league, the game was the most-watched NBA Regular Season and Christmas Day game in five years, with viewership up 84% when compared with the year prior. The Lakers-Warriors showdown ...

Knowing this, the NBA strategically decided early on to schedule games on Christmas Day that showcase the league's top teams and best players in an effort to captivate television audiences.

There might not be a better single day for a specific sport than Christmas for basketball. The NBA gives us 12-plus hours of hoops from a carefully curated group of the league's most interesting ...

The NFL has gone out of its way to ensure it has some Christmas Day programming through the years despite it traditionally being the NBA's tentpole day. Considering all that, the conversation ...

It’s as if LeBron James was looking into a crystal ball when he told us Christmas Day belonged to the NBA. After weeks of negative headlines and bad numbers for the NBA, the league delivered its ...