NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new logo. Despite this being the first update to the team's look in 14 years ...

Retired NBA forward Blake Griffin stars in a funny new ad, featuring an NBA champion while promoting the NBA Cup.

The "Finals" logo ceased to become a court feature in 2014, with the league citing player safety due to the slipperiness of the decals.It has since made some cameos, appearing in a small form on ...

The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a television audience.