Today’s NBA logo was the first-ever logo created for the league. It was created in 1969 by brand consultant Alan Siegal. Before the NBA logo was created, Siegal also worked to develop the Major ...

The NBA logo has grown to become more than just an emblem – to many fans it's a symbol of discipline, strength and sporting excellence. The striking white silhouette of ‘Logoman’ dribbling ...

T he NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If ...

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

Jerry West — one of the greatest Lakers of all time and the only player to win NBA Finals MVP while playing for a losing team — died Wednesday at age 86. West enjoyed a Hall of Fame playing ...

The final of the Emirates NBA Cup will be played on Dec. 17. ESPN will reveal the six groups for next season on NBA on Friday (6/12) at 7 p.m. ET. 30 TEAMS. 8 ADVANCE. 1 CHAMPION ...

The NBA today unveiled the new logo for the Emirates NBA Cup and announced the game dates for the second annual in-season competition, which will tip off on Nov. 12 in team markets and culminate ...

The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long been associated as the source of inspiration for the league's "the Logo ...

No one knows for sure who the NBA logo is based on, but everyone knows it’s Jerry West. If the league is still around in 100 or 1,000 years, it should always be Jerry West.. He was that good.

The NBA logo. There’s one more thing that Jerry West is known for - and it’s perhaps the most famous of the lot: he is the inspiration for the NBA’s logo, ...