This logo and new uniforms signify the beginning of a new era of excellence for the Magic while paying homage to the past.

The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins.

The NBA logo has grown to become more than just an emblem – to many fans it's a symbol of discipline, strength and sporting excellence. The striking white silhouette of ‘Logoman’ dribbling ...

FANS: The NBA Finals are supposed to be special. You could at least put the logo back on the court.NBA: Here are the terribly low-res digital Larry O’Brien Trophies superimposed on the court ...

Jerry West was one of the most accomplished minds in basketball, but one of his most lasting legacies is the NBA logo.

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

The NBA logo is one of the most iconic designs in sports. We take a look into its origins and the legendary player who inspired the symbol.

The league reveals the schedule along with all other details of the newly branded Emirates NBA Cup for 2024.

NBA Hall of Famer Jerry West died on June 12 at age 86. The NBA has never verified that its logo is based on Jerry West, but we all know it's him.

sports Mavericks NBA announces new logo, sponsor, dates for 2024 in-season tournament The Emirates NBA Cup semifinals and championship game will return to Las Vegas in December.

Jerry West, the player depicted in the NBA logo, is one of the most important figures in the history of the Lakers and the league as a whole.

Jerry West was one of the most accomplished minds in basketball, but one of his most lasting legacies is the NBA logo.