NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new ...

W hen the first NBA Finals game kicked off last week, fans couldn't help but notice one thing was missing from the court – a ...

Some fans clamored to see a court that matched the magnitude of the event – meaning they didn’t want to see a court that was ...

Though the league is big on flashy courts during the NBA Cup, the NBA Finals courts have been understated. That may change.

The NBA Finals logo had become a familiar sight for fans of the sport, an unfortunate omission in recent years. While there ...

The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long been associated as the source of inspiration for the league's "the Logo ...

The NBA logo, which features a faceless player dribbling a ball against a red and blue background, is well known to be the silhouette of one of the league's first icons: Jerry West—who died aged ...

How is that possible? The answer: West inspired the NBA's iconic logo. Here's how West earned that prestigious honor and how he felt about being the face (or at least the silhouette) of the league.

The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend who died Wednesday at 86, but the man who designed ...